I wanted to create a brand that empowered girls and women alike, using not only, cruelty-free, but also vegan products, so simply everyone can enjoy them. My vision and values for the brand were, to create luxury lashes for all, that last up to 15-20 wears, with packaging that was as eco friendly and as sustainable as possible.
Launching my brand, I knew I had to create something, special, exciting, fresh, and yet affordable. From choosing the eco-friendly fabric for the lash pouches to creating the exact nudes and colours that imprinted my personality, to the brand aesthetic.
Creating Lashes by Holly Camilla has been so exciting, an adventure that started in 2019, by creating and designing the products, to now, shooting my very first Christmas collection, “Angel”, with an amazing team consisting of a talented and visionary photographer, an incredible makeup artist, and simply gorgeous models, who, in their turn, have helped my dream become a reality!
I am truly excited about our future, and can’t wait to share this journey with you all.